THE GARDEN CENTRE MARKET comprises around 1500 garden centres and 1000 wholesale nurseries and shops.
The UK garden market is reported to be worth in the region of £6 billion with concessions trading from garden centres adding considerably to the overall value and appeal of the garden centre market.
Garden centres are the venue of choice for many consumers because of the relaxed atmosphere and free car parking. Traditional garden centre customers are home owners 40+ but younger families are now being attracted to garden centres, because of the diverse products offered by expert concessions and the introduction of large restaurants.
The majority of garden centres are independently owned businesses which have developed from horticultural nurseries. However the market continues to move towards concession supported businesses, as owners weather proof their financial forecasts and create stable trading environments. The horticultural products offered by garden centres is reducing as a percentage of floor area and that’s allowing horticultural specialist nurseries to appeal to the traditional plant buyer, by offering a much wide choice and specialist advice.
There is now a clear ‘production line’ in the development of a modern garden centre. From traditional plant nursery, to retail horticultural nursery, to garden centre, to destination centre supported by retail concessions. First Franchise is at the forefront of this development and offers a complete service to all its clients whether existing concessions, new companies to the market or garden centres looking for concession advice.
From initial feasibility study and evaluation, through to identifying the right business partners and production of documentation the First Franchise service is wide-ranging and comprehensive.