Concession brands

Working with the UK's leading retail brands.

Before engaging with us, many retail brands lacked a concession model suitable for the garden centre market. Our assistance in helping them develop this aspect of their business has provided them with unique growth opportunities.

Over the last 25 years, while high streets have experienced a decrease in foot traffic, garden centres, with free parking,  restaurants, farm shops and a well considered range of concessions have expanded their market presence. 

As a result garden centres are viewed, as leisure destinations, that encourage extended dwell times, increased basket spend and the place to shop throughout the year. 

Please contact us if you are interested in trading in partnership with a garden centre and we will be happy to discuss the opportunities with you.

Opportunities in garden centres

The brands shown above are a small selection of the companies we have worked with and garden centres continue to look for points of difference.

External space is readily available and concessions that have suitable products for outside areas are sought after. 

Our marketing department can produce a bespoke brochure for your brand that we can promote to garden centres garden to demonstrate why your concession is suitable for the garden centre market.

Our services include advising on the best garden centres and locations for your brand, facilitating introductions, negotiating Heads of Terms, and providing ongoing assistance until your concession installation is successfully completed.

Our services

Below: Gifts & Houseplants at Lavershot Barns, Windlesham, Surrey. The garden centre was redesigned by the team at First Franchise in 2020. The site has a long horticultural history; First developed as a plant nursery in 1920 by renowned horticulturalists the Russell’s, who were also operating the plant nursery at Syon park, and the American Nursery at Milford, which is now Squires of Godalming. In 1958 Lou Russell opened a garden centre on the site and in 1987 the site became Country Gardens Head Office garden centre, before passing to Wyevale Plc in 2000.