Colemans Garden Centre Belfast Northern Ireland
Garden Centre Development
With our extensive knowledge of the horticultural sector, we are the natural place for people to turn to for advice on how to develop their centres. Over the years we have helped many garden centres gain planning permission for new developments, and then gone on to help them utilise the space for maximum profitability.
More recently, with the sale of the Wyevale Garden Centre Group, we have been approached by entrepreneurs who have sought the opportunity and purchased a garden centre, and have then wanted help to make their vision for the centre a reality.
Our inhouse team comprises of experts at the top of their field within the industry. We can help you with everything to do with the centre development. The project is not size limited, we can help with small revamps and large scale remodels.
Our services include, but are not limited to:
- Project management
- Budgeting
- Concept design
- Building design
- Branding design, including logos, websites, marketing plans, social media management
- Department design
- Interior development for ideal customer flow
- Product purchasing
- Staff employment
- Centre management
- Site re-configuration
- Site makeovers
Case Study 1
The Brief:
- To manage all concession enquiries for the group
- To manage all of the existing concessions in the centre, following them increasing their garden centre portfolio by buying ex-Wyevale sites
- To help them regain space for their in-house departments
- Where relevant, to find additional retail brands to join their sites
The Challenges:
The Group traditionally do not deal with, or have, concession brands on their sites. This meant that they had no prior experience in dealing with these kinds of businesses, nor any concession support in their head office. The sites were also brand new to the group, having previously been under a different operator with a completely different retail style and customer base.
What we did:
We took a very strategy approach to this case.
Firstly we analysed and visited every single new site. We filmed a walk through from the customer point of view and took extensive photos of each centre. This gave us a real feel for the centres, and enabled us to see which concessions were there.
We then went through and analysed all information provided by Wyevale. We matched this to the information we had from our site visits, ensuring we had all of the information for all of the concessions.
We then visited all of the sites with the client, to get a better understanding of their vision for the sites and how they wanted to approach each of the individual concessions.
After this, we went through all of the information we had, assessing how best to deal with concessions on a case-by-case basis. We wanted to ensure that none of the contracts ran out and ended up operating on a tenancy of will. Our main priority was to ensure that all of the concessions were operating on a proper contract.
The Client wanted to transform the garden centres into their own unique design, which meant they wanted to reclaim much of the inside space that was currently dedicated to concessions. As a result we went through every concession with them, deciding which concessions were a good fit for their brand and which didn’t fit with them. We then either decided when the contract could be broken, some on the day that the client bought the centres, others later on.
For the remaining concessions, we needed to ensure they had a proper contract in place. Some of the concessions required new contracts as they were to be moved from their current location to a new position on the site.
The end result:
The client now have new sites which they have refurbished to suit their needs. The concessions on site now fit with their brand and appeal to their customer base. We managed to offer this service at a far reduced cost to what it would have been had the group chosen set up a full concession department within their head office. We continue to represent this group and manage all of their concession needs day-to-day.
Case Study
The Brief:
- To manage all concession enquiries for the group
- To manage all of the existing concessions in the centre, following them increasing their garden centre portfolio by buying ex-Wyevale sites
- To help them regain space for their in-house departments
- Where relevant, to find additional retail brands to join their sites
The Challenges:
The Group traditionally do not deal with, or have, concession brands on their sites. This meant that they had no prior experience in dealing with these kinds of businesses, nor any concession support in their head office. The sites were also brand new to the group, having previously been under a different operator with a completely different retail style and customer base.
What we did:
We took a very strategy approach to this case.
Firstly we analysed and visited every single new site. We filmed a walk through from the customer point of view and took extensive photos of each centre. This gave us a real feel for the centres, and enabled us to see which concessions were there.
We then went through and analysed all information provided by Wyevale. We matched this to the information we had from our site visits, ensuring we had all of the information for all of the concessions.
We then visited all of the sites with the client, to get a better understanding of their vision for the sites and how they wanted to approach each of the individual concessions.
After this, we went through all of the information we had, assessing how best to deal with concessions on a case-by-case basis. We wanted to ensure that none of the contracts ran out and ended up operating on a tenancy of will. Our main priority was to ensure that all of the concessions were operating on a proper contract.
The Client wanted to transform the garden centres into their own unique design, which meant they wanted to reclaim much of the inside space that was currently dedicated to concessions. As a result we went through every concession with them, deciding which concessions were a good fit for their brand and which didn’t fit with them. We then either decided when the contract could be broken, some on the day that the client bought the centres, others later on.
For the remaining concessions, we needed to ensure they had a proper contract in place. Some of the concessions required new contracts as they were to be moved from their current location to a new position on the site.
The end result:
The client now have new sites which they have refurbished to suit their needs. The concessions on site now fit with their brand and appeal to their customer base. We managed to offer this service at a far reduced cost to what it would have been had the group chosen set up a full concession department within their head office. We continue to represent this group and manage all of their concession needs day-to-day.